Mobile billboards are the hottest trend right now for advertising. A simple definition of mobile billboard advertising is an advertisement that is displayed around a board that is attached to the back of a truck; this truck is then driven around the target area. Billboard trucks are being most commonly used for product launches and general rapid-awareness creation. Today, there are over one hundred cities with mobile billboard truck advertisements.
Blue Line Media is a mobile billboard company offering both digital and static billboard options. The rate for a static mobile billboard truck ranges from $800 to $2400 per truck for eight hours. Digital mobile billboard trucks are a little more expensive ranging from $1,250 to $3,600 per truck for eight hours. The rates are dependent on timing and market as well as availability, but the company requires a minimum of one truck for three different eight-hour periods.
Mobile billboards leave a lasting impression; the American Trucking Association found that 98% of people notice the ads on semi-trucks. Unlike stationary billboards where the driver passes the sign, and that’s it, drivers are driving alongside these mobile billboards for extended periods, giving them more time to look at the advertisement. These signs are not a long-term investment, making them perfect for any size company. If your company is looking to reach a new market or make a splash in the industry, consider a mobile billboard advertisement.
“The American Trucking Association noted 91% of the targeted audience noticed the text and graphics on truck advertising. The majority of the people who see the Mobile Billboard recall seeing the message with a large percentage recalling the specific advertisement.”