Abatement

  • Removal or correction of a sign that violates community code or standards

Animated

  • Signage that switches on and off of fluorescent lamps or LEDS to provide the illusion of movement

Approach

  • The distance at which a sign is viewable to the reader

Brushed Finish

  • A non-reflective polished finish applied by lighting brushing the surface with an abrasive material

Built-up Letter

  • Lettering technique where the outline of the letter is made first and then filled in

Butt Joint

  • A joint formed when two pieces of material come together flush and edge to edge

Clearance

  • The distance measured between the lowest portion of the sign and the highest point of grade underneath

Conspicuity

  • The effectiveness of a sign standing out from its surrounding environment

Corona Treatment

  • A treatment process that alters the static charge of a materials surface

Debossed Lettering

  • sign lettering where the lettering has been engraved, carved or otherwise recessed into the sign

Dimensional Letter

  • Any letter, logo or symbol that has a raised profile in relation to the sign substrate.

Drop Shadow

  • The visual effect of creating a false shadow behind a letter or object

Epoxy

  • A very strong, two-part adhesive, capable of bonding together a wide range of materials

Fabricated Letter

  • A dimensional letter typically fabricated from sheet metal

Frequency

  • The number of times a viewer has the opportunity to see a sign and its message over a given period of time.

Gauge

  • A unit of measurement for the thickness of sheet metal or wires.

Gradation

  • The smooth transition from one color to another color

Halo

  • A glowing ring of light surrounding a object such as a channel letter which has been lit

Incidental Sign

  • A sign intended for informational purposes as opposed to commercial or advertising purposes

Kerf

  • The width of the cut or channel made by a saw or other tool.

Kick Plate

  • A metal or plastic plate placed along the bottom of a sign structure in order to protect its surface against damage

Lacquer

  • A clear glossy coating applied to material for appearance and protection

Matte

  • Having a dull or non-shiny surface or finish.

Mock-up

  • A full-scale model of a structure

Negative Space

  • Empty or unused space within the sign face

Notched

  • Describes channel letters that have been cut out in the back in order to fit over a raceway

Open Channel Letter

  • A channel letter with returns that project forward from face of letter such that the neon tubing is visible.

 

 

Pegged Out

  • A term describing letters mounted using pegs or pins such that they stand off from the substrate to which they are attached

Plastic Faced Letters

  • Channel letters in which the front of the channel is covered by a translucent plastic face, diffusing the neon lighting within

Raceway

  • An electrical enclosure that may also serve as a mounting structure for the sign.

Readerboard

  • Sign on which copy can be changed manually, such as a window sign

Relief

  • The projection of art from a flat surface

Rendering

  • An artistic sketch or representation of a design concept

Scoring

  • Cutting or notching a material prior to bending it

Skeleton

  • The metal frame on which a sign is installed

Symmetry

  • The balance of design elements in which one side equals or mirrors the other

Tint

  • A color made lighter than the original by adding white to it

Tone

  • The effect on a color brought about by blending it with another color

UV Resistance

  • Ability to withstand decay due to the damaging effect of the ultraviolet rays of the sun

Vinyl Letters

  • Letters cut from adhesive-backed material, in dozens of opaque, translucent, metallized, and transparent colors and patterns

Wind Load

  • The basic term for describing the design strength of a sign. Standard wind load is 30 PSF (pounds per square foot), withstanding winds up to approximately 90 MPH

X-Height

  • the height of the lowercase letters which do not have ascenders or descenders

Zinc

  • A malleable metal that has unique gray appearance